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You're ready to sell your home. Or buy one. How do you pick an agent?

Most people spend more time choosing a restaurant than they do selecting the person who will represent them - in what may be one of the most important and emotional transactions of their lives.

So take your time. Do your homework. And above all, trust your instincts.

As with making any important decision, the right agent will be the one who inspires a certain feeling in you.

That feeling is trust.


Intensely, passionately, tirelessly committed to getting you the absolute best price and terms.

what clientsare saying

The absolute best real estate agent you could possibly have. Whatever problems arise, Paul always manages to find a solution that is in our best interest. John Truby & Leslie Lehr, best-selling aut...


I have referred Paul to several colleagues. They are thanking me to this day. As with the properties he sold for me, Paul took care of every detail with expertise, thoroughness and first-rate people s...


The highest endorsement we can give is that the next time we are involved in any real estate transaction, we would not use anyone else but Paul. Sam & Arlene Norber, Beverly Hills attorney


In a field where there are lots of big-name Realtors, lots of ads and many so-called neighborhood experts, I have to say that Paul is the best. Ariella Herman, UCLA School of Business Management


pm blogs

A fresh, eclectic perspective on all things real estate.


Last year, I had lunch with a wealthy Brit who told me a great story. He said he had recently interviewed a top real estate agent in London to discuss listing his Kensington mansion. The agent, apparently wanting to impress his prosp...

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World’s Priciest Street

Some of the homes I sell are pretty expensive. Right now, I have a $30 million listing on Rodeo Drive, and a couple others in the $7 million range. As lofty as these numbers are, they pale in comparison to some of the prime real e...

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Square Footage: 0

Maybe you’ve seen it on the MLS: a luxurious home with gorgeous photos, often featuring a large, inviting lot. Everything looks great, right? Yet when you look for how much living space there is, you find the square footage listed ...

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Detective Work

Every home has a story. Not long ago, I was driving down El Camino Drive in the heart of Beverly Hills when I noticed an attractive old Spanish-style home that was quite a bit taller than any of the others on the block. Why, I ...

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Big Ticket

We don’t usually think of real estate this way, but the biggest pieces of property in the world are countries. By that definition, Queen Elizabeth, head of state of the United Kingdom and 31 other territories, is the largest lan...

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Love Letter

Sometimes money isn’t enough. Forced to compete in a seller’s market where multiple offers are the rule rather than the exception, buyers are doing whatever it takes to make themselves stand out. Enter the love letter. W...

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The thing I love most about being a real estate agent is the same thing that once filled me with dread and fear. Something so painfully out of character for me that I would do just about anything to avoid it. I’m talking about k...

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There is an art to writing a compelling property description, the kind agents create to drive traffic to a new listing and hopefully sell it quickly. What many unsuspecting buyers don’t realize is that certain phrases in those d...

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No Stone Unturned

I don’t think of myself as superstitious. Nevertheless, on the suggestion of a colleague, I recently ordered a small plastic statue of Saint Joseph from Amazon. As soon as it arrived, I drove to one of my biggest listings where, af...

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Up or Down

I went on a listing appointment yesterday. The home was attractive but modest with a nice location, a simple one-bedroom condo in Pacific Palisades not far from the ocean. The stylish elderly woman who lived there graciously invit...

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Homes represented by Paul Margolis have been featured on TV, across the web and in the world's most prestigious publications.